Crafting a Creative CultureTue 25 October 16
We have arrived in an age of design. No longer relegated to a function of the marketing department or tacked on to an engineering process, Designers are increasingly taking leadership positions in the top companies in tech. But how do we manage creative teams to achieve their full potential? I’ll share stories from my years of leading product development — both successful and not — to show that investing in culture might be the best competitive edge you can gain.
Slides from Jeffrey’s presentation.
About Jeffrey Veen
Jeffrey is a Design Partner at True Ventures, where he spends his time helping companies create better products. He does this as an advisor, as well, for companies like about.me, Medium, and WordPress. Previously, he was VP of Design at Adobe after they acquired Typekit, the company he co-founded and ran as CEO.
Jeffrey was also one of the founding partners of the user experience consulting group Adaptive Path. While there, he led Measure Map, which was acquired by Google. During his time at Google, Jeffrey redesigned Google Analytics and lead the UX team for Google’s apps.
Much earlier, Jeffrey was part of the founding web team at Wired Magazine, where he helped build HotWired, Web Monkey, Wired News, and many other sites. During that time, he authored two books, HotWired Style and The Art and Science of Web Design.